This new model frees the listener from the whims of whatever talking head has been placed on the screen in front of them.
This very simple idea – that the video and audio feeds from live sporting events could be unbundled – is a powerful one.
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With the role of sportscasting broadly incorporated into the world of professional sports, it was only a matter of time before creative entrepreneurs would look for ways to unbundle the hardwired relationship between broadcasters and sporting events.Įnter Colorcast, an exciting new platform that changes the traditional sportscasting model by allowing anyone with a smartphone and an internet connection to become the sportscaster they always dreamed of. Today, the highest paid sportscaster in the US is a former quarterback who makes $17M per year as part of his role providing commentary on NFL football games. In 1921 Florent Gibson of the Pittsburgh Star newspaper broadcast the first sports commentary while covering the fight between Johnny Ray and Johnny “Hutch” Dundee in Pittsburgh, which is demarcated as the beginning of modern sportscasting. The audio really does drive the visual experience. The audio makes it fun, happy, sad, entertaining, irritating, and almost any other emotion you can imagine. I had one of those youthful epiphanies when I realized that if I turned the volume down, the scary movies became a lot “less scary.” That experience reinforced how impactful the audio soundtrack is when watching anything on a screen.
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One night while watching one of the OG versions of the Halloween horror movie franchise, I decided to creep out from under the bed where I was cowering and turn down the TV’s volume. Audio drives the experienceĭuring my youth, when my parents were away I would sneak into their bedroom to watch scary movies that were way past PG-13. Tapping into this trend, they helped provide access to somewhat harder to reach pseudo celebrities like venture capitalists and such – all without the hair and makeup requirements that video mediums like Zoom entails.Īll of these platforms in one way or another found a way to tap into a broader trend – the cost of access and influence is declining, and it’s becoming a lot cheaper to create and monetize it. This interest grew in ways that felt less packaged and more authentic. Clubhouse discovered that during a global pandemic that forced humankind to shelter-in-place, humanity’s interest in connecting with their fellow humans skyrocketed. The team at Cameo figured out that there was a large store of untapped wealth in ‘almost famous’ and ‘formerly famous’ personalities and created a successful platform to help unlock it.
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This evolution started with the advent of low-cost camera phones and free social platforms like YouTube and Facebook, and has expanded at a dizzying rate across most areas of our daily lives. Over the last 20 years, the world of taste making has dramatically fragmented and moved downstream, from traditional film and television celebrities to pseudo celebrities whose main objective is becoming famous and finding ways to monetize that celebrity.
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